Nobby’s

– **History**
– Founded by Anthony Nobby Noblet in the 1950s
– Advertised on Australian TV in the 1980s
– Introduced to the UK and Ireland in 2005
– UK range targeted male consumers
– Ad featured Noddy Holder frustrated with brand misinterpretation

– **Advertising**
– Memorable tagline: “Nibble Nobbys nuts”
– Combination of real-life and animated scenes in commercials
– British ads aired post-9:00 pm due to risque humor
– UK range positioned as fun, blokey, and flavorful
– Distinctive sense of humor in the brand’s marketing

– **Expansion**
– Brand introduced to the UK and Ireland in 2005
– Launched a distinctive range of nuts and crisps products
– Targeted male consumers with a focus on flavor
– Positioned as straightforward satisfaction with humor
– Featured musician Noddy Holder in UK advertising

– **References**
– Marketing Excellence book by Burkitt & Zealley
– Nobbys Nuts trademarked in 1957
– Information available on Australian Food Timeline
– References available on National Film and Sound Archive
– Details on Nobbys Nuts UK Facebook page

– **Related Topics**
– Honey Ohs! brand
– Loft, Inc.
– North American Van Lines
– Yum! Brands subsidiaries
– Key people associated with the brands