Production Cease 2001 and Return:
– Production ceased in 2001 and resumed in 2007 as Tasty Toobs.
– The Herald Sun linked the resurgence of Toobs to the global economic recession.
– The product faced vandalism on its Wikipedia page in 2014.
– Smiths Snackfood Company stopped Toobs production in 2015 due to low demand.
– Melbourne radio duo Lucy and Kel gave away their last bags of Tasty Toobs in 2015.
2015 Campaign to Bring Back Toobs:
– Public outcry followed the announcement of Toobs discontinuation in 2015.
– Cricketer Shane Warne initiated a campaign on Twitter with hashtags #BringBackToobs and #savetoobs.
– Smiths Consumer Information Centre cited declining consumer demand for discontinuing Toobs.
– Despite sentiment, actual sales were the main issue.
– The company deemed ongoing production unjustifiable.
2021 Return:
– In May 2021, Smiths hinted at bringing Toobs back into production.
– Tasty Toobs officially returned in July 2021 after a six-year absence.
– Initial sales were strong, causing some stores to run out of stock.
– The return was announced as a limited edition for six months.
– In December 2021, Tasty Toobs made a permanent return with production split between two locations.
References:
– Tasty Toobs product page on smiths.com.au.
– Media coverage by Herald Sun and The Sydney Morning Herald.
– Reports on the discontinuation of Tasty Toobs by Smiths.
– Coverage of the 2021 return of Tasty Toobs.
– Articles on fan campaigning and the popularity of Tasty Toobs.
Toobs (later known as "Tasty Toobs") are a brand of Australian snack food, first created in 1954 by Albert Cranum, and owned and sold by the British Australian company The Smith's Snackfood Company, trading as "Smith’s". The potato-based flavoured snack took their name from the characteristic shape of the crisps.
 Close up of a bowl of toobs | |
| Alternative names | Tasty Toobs |
|---|---|
| Type | Potato chip |
| Course | Snack |
| Place of origin | Australia |
| Created by | Albert Cranum |
| Invented | 1954 |
| Serving temperature | Room temperature |
| Main ingredients | Wheat, tomato, potato |
| Variations | Chicken, oriental, oats and Mexican flavour |
Peaking in popularity during the 1970s, Toobs were considered a novelty crisp and could be found in supermarkets and selected convenience stores. They were available in a number of flavours including Chicken, Oriental, Oats and Mexican Party, but more recently were only available in the original tomato flavour.[failed verification]
Availability has been inconsistent. Toobs were unavailable from 2001 to 2007, and again from 2015 to 2021.