Ingredients:
– Whole grain oat flour, corn flour, sugar, whole wheat flour, calcium carbonate, salt, baking soda, tocopherols, and B vitamins
– Formerly contained BHT as an artificial preservative, removed in late 2021
Advertising:
– Original slogan: “The most useful protein ever in a ready-to-eat cereal”
– Original mascots were munchkin-like characters
– Popularized in the 1970s by an ad campaign featuring Little Mikey
– Ad campaign slogan: “He likes it! Hey, Mikey!”
– Campaign created by ad firm Doyle Dane and Bernbach, running from 1972 to 1986
Varieties:
– Introduced Cinnamon Life in 1978, followed by Raisin Life
– Cinnamon Life accounts for one-third of total sales
– Raisin Life variant discontinued in the mid-1980s
– Various versions released over the years like Baked Apple Life, Honey Graham Life, and Life Chocolate Oat Crunch
– Current varieties include Cinnamon, Vanilla, Chocolate, and Original
References:
– QuakerOats.com for Quaker history
– Harvard’s foodpro for nutrition label
– Presto, Cheryl for John Gilchrist’s child actor career
– Mary Cross’s book on American icons
– FindArticles.com for archived content
External links:
– Wikimedia Commons for media related to Life (cereal)
– Loft, Inc.
– North American Van Lines
– Wilson Sporting Goods
– Yum! Brands
This article contains content that is written like an advertisement. (August 2020) |
Life is a breakfast cereal produced by the Quaker Oats Company. Introduced in 1961, the cereal has a brown, checked square pattern and mainly consists of oat flour, corn flour, added sugar, and whole-wheat flour. As of 2018[update], because of the numerous varieties the cereal has, the original cereal is now marketed as "Life Original Multigrain Cereal".
 | |
 Quaker Life Multigrain Cereal, with milk | |
| Product type | Breakfast cereal |
|---|---|
| Owner | Quaker Oats |
| Country | U.S. |
| Introduced | 1961 |
| Website | quakeroats.com/life |