Bluebird Foods

– **History**:
– Originally part of Goodman Fielder, acquired by Graeme Harts Burns, Philp & Co.
– Purchased by PepsiCo for NZ$245m in July 2006.
– Acquired Krispa and Aztec from Hansells NZ in October 2005.
– Nestlé bought only Uncle Tobys business in 2005, while Bluebird Foods retained the brand until May 2007.
– Started using foil to wrap chips in 2008.

– **Marketing**:
– Teamed up with The Rock radio station in 2009 for The Peoples Chip campaign.
– Flavour selected in Australia was gravy, in New Zealand it was marmite and cheese.
– Partnered with Hellers for Rashuns and Burger Rings flavoured sausages.
– Collaborated with Watties for Tomato Sauce and Mince Pie flavoured chips.
– Engaged in various promotional activities with media outlets like 1 News and The New Zealand Herald.

– **Partnerships**:
– Collaborated with Hellers to create Rashuns and Burger Rings flavoured sausages.
– Partnered with Watties for unique chip flavours like Tomato Sauce and Mince Pie.
– Joined forces with The Rock radio station for The Peoples Chip campaign.
– Engaged in marketing collaborations with various media outlets.
– Explored limited edition collaborations like Rashuns and Burger Rings flavoured sausages.

– **Innovations**:
– Transitioned to using foil to wrap most of their chips in 2008.
– Continued to use soft plastic material for corn snacks like Twisties and Burger Rings.
– Explored unique flavour combinations like Tomato Sauce and Mince Pie chips.
– Introduced limited edition products like Rashuns and Burger Rings flavoured sausages.
– Stayed innovative in product packaging and flavour offerings.

– **Expansion**:
– Acquired Krispa and Aztec from Hansells NZ in October 2005.
– Partnered with Hellers for unique sausage flavours.
– Collaborated with Watties for innovative chip flavours.
– Expanded product offerings with limited edition collaborations.
– Engaged in strategic partnerships to enhance product variety and market presence.