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Sun Chips

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– Flavors:
– Permanent flavors: Original, Harvest Cheddar, French Onion, Chili Lime, Garden Salsa, Sweet & Spicy BBQ
– Veggie Harvest flavors added in 2016: Farmhouse Ranch, Tomato, Basil and Cheese
– Limited edition flavors: Cinnamon Crunch, Honey Graham, Apple n Caramel
– International flavors introduced: e.g., bulgogi in South Korea
– Special flavor “Solar Eclipse” announced in 2024 for a limited time during the Total Solar Eclipse

– Pork enzymes:
– Some past Sun Chips flavors contained pork enzymes
– Use of porcine enzymes made the product forbidden for Muslims, not kosher for Jews, and not vegetarian
Frito-Lay introduced nine flavors in the U.S. without porcine enzymes in 2011
– List of U.S. Sun Chips flavors made without pig enzymes available online
– Efforts to cater to dietary restrictions and preferences

– Compostable bags:
– Introduced compostable packaging for SunChips in April 2008
– Bag made of plant-based material
– Breaks down within 14 weeks in a hot, active compost pile
– Environmental-friendly packaging initiative by Frito Lay
– Efforts to reduce environmental impact of packaging

– Noise complaints:
– Compostable package caused excessive noise leading to complaints
– Decision to pull back compostable package in the U.S. in 2010
– Only original flavor chips continued to use compostable bag
– Introduction of a new, quieter biodegradable bag in 2011
– Changes made to address consumer concerns about noise

– Popularity:
– SunChips sales declined annually from 2011 to 2014
– Recent figures in early 2023 show double-digit revenue growth
– Impact of sales trends on the brand
– Strategies to boost sales and market presence
– Parent company PepsiCo’s insights on SunChips’ performance

Sun Chips (Wikipedia)

Sun Chips is a brand of fried grains, rippled, multigrain chips launched in 1991 and produced by Frito-Lay.

Product typeChips
Produced byFrito-Lay
CountryUnited States
Introduced1991; 33 years ago (1991)
Tagline"Deliciousness for all"
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