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Simply Beverages

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– **History**:
– Founded in 2001 by Minute Maid.
– Initially launched three varieties of Simply Orange in the Northeastern United States.
– Expanded to the Southeastern United States by 2003.
– Achieved national distribution by 2004.
– Introduced various new flavors over the years like Simply Lemonade and Simply Limeade.

– **Controversy**:
– Consumer class-action lawsuit filed in January 2023.
– Allegations of false marketing of Simply Tropical Juice as all-natural.
– Withholding information on high PFAS content.

– **Products**:
– Simply Lemonade available in a 59 fl. oz. bottle.
– Features a range of products including Simply Orange with Mango and Simply Orange with Pineapple.
– Actor Donald Sutherland has been the voice-over spokesman for the Simply brand since 2002.

– **References**:
Coca-Cola – Brand Fact Sheets retrieved in 2011.
– Simply Orange Juice Company expansions in 2008.
Coca-Cola’s plans to expand juice line in 2009.
– Details of the lawsuit regarding high PFAS levels in Simply Orange Juice.

– **Ownership**:
– Owned by The Coca-Cola Company under Minute Maid.
– Introduced in the United States on July 29, 2001.
– Simply Beverages based in Apopka, Florida.
– Known for not-from-concentrate orange juices.
– Utilizes a computer-modeled system to ensure consistent taste throughout the year.

Simply Beverages (Wikipedia)

Simply Beverages (also known as the Simply Orange Juice Company) is an American fruit juice company based in Apopka, Florida that was founded in 2001 and is a brand of The Coca-Cola Company. It makes several not-from-concentrate orange juices and other fruit juices that are sold refrigerated in a clear plastic bottle with a green twist top and large green seal. The bottles have a wide body that starts tapering to a narrow neck at the top of the label.

Simply Beverages (The Simply Orange Juice Company)
Product typeBeverage, fruit juice
OwnerThe Coca-Cola Company (owned by Minute Maid)
CountryUnited States
IntroducedJuly 29, 2001

The company, Simply Orange, is a major buyer of Florida oranges for its orange juice but also imports orange juice from Brazil and Mexico. It uses a computer-modeled system to blend the juice sources for a uniform taste throughout the year.

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