**Pepsi Stuff Loyalty Program:**
– Introduced in the US in 1996
– Points distributed on billions of packages and cups
– Outperformed Coca-Cola’s Atlanta Olympics promotion
– Expanded to include Mountain Dew and international markets
– Different products had varying point values (e.g., single bottles, 12-packs, 24-packs)
**Partnership and Promotion:**
– Collaboration with Yahoo! for a five-month promotion in 2000
– Celebrities like Beyoncé and Britney Spears promoted Pepsi Stuff
– Over 200 million catalogs produced annually
– Interactive website for Pepsi Stuff
– Similar rewards system launched in New Zealand with codes on bottle labels
**Legal Case – Leonard v. Pepsico, Inc.:**
– Lawsuit over the Harrier jump jet prize
– Plaintiff sought to redeem Pepsi points for the jet
– Case dismissed in favor of Pepsi
– Emphasized the importance of clear offer terms in promotions
– Demonstrated the limitations of promotional offers
**Competition in Loyalty Programs:**
– Coca-Cola’s iCoke and My Coke Rewards in response to Pepsi Stuff
– Launch of loyalty programs by both Pepsi and Coca-Cola
– Redeemable premiums through unique codes
– Competition between Pepsi Stuff and My Coke Rewards
**Pepsi Brand and Global Presence:**
– Iconic Pepsi-Cola Sign
– Introduction of Pepsiman in marketing campaigns
– Collaboration with Ekaterra for sustainability initiatives
– Pepsi’s global presence and adaptation to diverse markets
– Focus on environmental conservation and corporate social responsibility
Pepsi Stuff was a major loyalty program launched by PepsiCo, first in North America on March 28, 1996 and then around the world,[citation needed] featuring premiums — such as T-shirts, hats, denim and leather jackets, bags, and mountain bikes — that could be purchased with Pepsi Points through the Pepsi Stuff Catalog or online. Customers could acquire points from specially marked Pepsi packages and fountain cups. Additional points were sold both by Pepsi and by consumers, the latter mainly enabled by eBay.[citation needed] The first Pepsi Stuff promotion ended on October 31, 1996. It was relaunched 12 years later on February 1, 2008, ended on December 31, 2008, and was relaunched as Pepsi Pass in August 2015. Pepsi Stuff was relaunched on January 22, 2018 with retro editions of Pepsi, and ended on February 28, 2019.
 Pepsi Stuff Logo (Third Version) | |
Type of site | Customer loyalty |
|---|---|
| Available in | 1 language |
| Dissolved | October 31, 1996 (First Version)
December 31, 2008 (Second Version) |
| Predecessor(s) | Pepsi Pass (Third Version) |
| Successor(s) | Pepsi Pass (Second Version) |
| Created by | PepsiCo |
| URL | Archived official website at the Wayback Machine (archive index) |
| Commercial | Yes |
| Registration | Optional |
| Launched | March 28, 1996 (First Version) February 1, 2008 (Second Version) |
| Current status | Inactive |