Gameplay:
– PEPSI formation visible at game start
– Modification of Space Invaders with tweaks
– Unlimited lives and 3-minute time limit
– Invaders move left and right if lowest row breached
– Graphic changes include P E P S I invaders and Pepsi logo UFO
Development:
– Commissioned by The Coca-Cola Company for executives
– Developed by Atari, Inc. as a modification of Space Invaders
– Designed by Christopher Omarzu due to developer leaving
– Delivered in black cartridge with no label
– Intended to boost morale but most cartridges discarded
Legacy:
– Considered an early advergame attacking a competitor
– Included in best product placement video games lists
– Criticized for lack of downward movement in letters
– Copies sold for up to US$1,825 on eBay
– Noted for mischievous marketing attempt
See also:
– Related to advertising in video games
References:
– Mentioned in various publications and books
– Cartridge lacks label, box has Atari goes better with Coke sticker
– Noted for social impact through play
– Copies sold for high prices on eBay
– Criticisms and analyses from different sources