**Gameplay and Features**:
– Main focus: socialize, mix music, and decorate interiors
– In-game currency: decibels
– Ways to earn decibels: votes, finding Coca-Colas, playing games, surveys
– Locations: San Francisco, Mexico, Goa, Tokyo, London
– Smaller games tied to Coke Studios: V-ego San, Uncover The Music, MyCoke Coaster, Recycler, Sports Challenge Quiz Game
– Additional features during CaveJam for Coke Studios
– CC Metro: online spin-off of There, sponsored by Coca-Cola
– Activities focused on music and entertainment in CC Metro
– Features in CC Metro: hoverboard skate park, theater, music mixer tool
– Use of My Coke Rewards points in CC Metro
**Sponsorships and Partnerships**:
– Sponsored films/shows: Shark Tale, American Idol, Batman Begins, FIFA
– In-game changes during sponsorships
– Sponsorship impact on avatars, rooms, and minigames
– Sponsorship by Coke Studios in various events
– Evolution of Coke Studios with digital partners
– Official shutdown and re-opening of the virtual world
**References and Development**:
– StudioCom: archived information
– Finnish Video Games book reference
– Sulake Corporation involvement
– Miscellaneous:
– MyCoke: Atlanta-based digital agency
– Version 2 release in 2004 on Galapagos platform
– Closure of MyCoke and transition to CC Metro
– Focus of MyCoke game: socializing, mixing music, decorating
– Use of decibels as in-game currency
**Archived Content and Reports**:
– Homepage: Archived on February 20, 2001, Retrieved on August 26, 2015
– Coca-Cola Re-Launches Coke Studios at There.com Virtual World: Archived on March 19, 2015, Retrieved on August 26, 2015
– There.com Closing: Reported on August 26, 2015
– Jairovskaya Portfolio: Retrieved on August 26, 2015
– Pop Quiz: Retrieved on May 10, 2017
– FulaKi: Retrieved on August 26, 2015
– GamesThatWork: Retrieved on May 10, 2017
– Leigh Alexander (December 6, 2007). Coca-Cola, There.com Team For CC Metro Online World: Retrieved on March 3, 2011
**Miscellaneous**:
– Permanent Dead Link
– Gamasutra
MyCoke (formerly known as Coke Music and Coke Studios) was an online chat game used for marketing the Coca-Cola brand and products. It was created in January 2002 by VML Inc (Previously Studiocom) an Atlanta-based digital agency using core technology from Sulake Corporation, the company responsible for a similar popular online game called Habbo Hotel. Version 2 of the game was released in late 2004 on a new technology platform called Galapagos, created by Studiocom, and featuring new locations and a special double-reward 'Coca-Cola Red Room'.
 | |
 | |
Type of site | Internet |
|---|---|
| Available in | 1 language |
| Created by | The Coca-Cola Company |
| URL | Archived official website at the Wayback Machine (archive index) |
| Commercial | No |
| Registration | Optional |
| Launched | January 2002 |
| Current status | Inactive |
| Written in | Java, Adobe Shockwave, Adobe Flash |
On December 6, 2007 MyCoke closed, and encouraged users to join CC-Metro, which was part of There. There was closed on March 9, 2010.
The main focus of the game was to socialize, mix music, and decorate various interiors. The in-game currency was decibels, and was rewarded for doing various activities. There were various locations based on real-life cities where the user could perform music, such as San Francisco or Mexico. Coke Studios had sponsored several high-profile films and television shows, in which events and promotions would happen on the website or the client.