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Etro

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**Company Overview**
– Founded in 1968 by Gerolamo Gimmo Etro
– Known for the paisley pattern as the main stylistic driver
– Headquarters located in Milan on Via Spartaco
– Introduced home collection in 1985
– First fashion show at Milan Fashion Week held in 1996
– Revenue of $372 million reported in 2018
– Operates 140 flagships in 58 countries
– L Catterton bought a 60% stake in Etro in 2021

**Management and Leadership**
– Kean Etro: Creative Director of Etro Man collections
– Veronica Etro: Creative Director of Etro Woman collections
– Jacopo Etro: Creative Director of Accessories, Leather, Home, and Textile collections
– Ippolito Etro: General Director
– Fabrizio Cardinali: CEO from 2021
– Marco De Vincenzo appointed as creative director in 2022

**Collections**
– Menswear presented through conceptual catwalk shows
– Unique pieces like cooked shirts featured
– Womenswear launched in 1991 with themes like ballerina-lingerie
– Etro Home started in 1985 with textiles and expanded to furniture
– Collaboration with Jumbo Group for furniture production
– Line of fragrances, toiletries, leather goods, eyewear, and jewelry
– Launched Etro Kids childrenswear line in 2023

**Recent Business Developments**
– Launched e-commerce on revamped website
– Opened a South Korean subsidiary
– L Catterton acquired a 60% stake in 2021
– Marco De Vincenzo named new creative director
– Fabrizio Cardinali appointed as CEO

**Controversy and Media Coverage**
– Lawsuit filed in 2018 alleging discrimination based on race, gender, and age
– Harpers Bazaar covered e-commerce launch
– Rizzoli released a monograph on Etro
– Architectural Digest featured fashion legacy
– Reuters reported on interest from L Catterton
– Grazia announced Marco De Vincenzo as new creative director

Etro (Wikipedia)

Etro is a family-managed Italian luxury fashion house founded in 1968. It is mainly known for its paisley patterns, which the company started making in 1981.

Etro
Company typePrivate
IndustryRetail
Founded1968
FounderGimmo Etro
Headquarters,
Italy
Area served
Worldwide
Key people
Kean Etro
Jacopo Etro
Veronica Etro
Ippolito Etro
ProductsClothing, footwear, handbags, jewellery, perfumes, textiles and home furnishings
RevenueIncrease US$372 million (2018)
Websitewww.etro.com
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