– Message:
– Coca-Cola offers over 180 low- and no-calorie beverages.
– All calories count, regardless of their source.
– Critics argue that sugary beverages contribute to obesity.
– The company is accused of damage control to protect its brand.
– Public health efforts aim to reduce consumption of sugary sodas.
– Reactions:
– Critics call the ad an act of desperation due to declining sales.
– Suggestions to prevent obesity include targeting marketing practices.
– Critics argue that soda calories are empty and lack nutritional value.
– Research links sugary drinks to obesity.
– Health experts emphasize the importance of the type of calories consumed.
– Commendation from The Street:
– Coca-Cola’s efforts to maintain sales growth are commended.
– The company educates consumers about the health effects of its products.
– Coca-Cola is praised for addressing the obesity issue and promoting exercise.
– Investors question Coca-Cola’s ability to thrive in a health-conscious market.
– Management’s innovation in adapting to market changes is acknowledged.
– References:
– Critics attack Coca-Cola’s anti-obesity ad.
– Articles question the effectiveness of Coca-Cola’s strategies.
– The scientific community raises concerns about the ad’s claims.
– The ad’s impact on Latino communities is debated.
– Richard Saintvillus of TheStreet.com analyzes Coca-Cola’s response to the obesity epidemic.
– Miscellaneous:
– Coca-Cola owns stakes in various beverage companies.
– Legal cases involving Coca-Cola are listed.
– Past and present campaigns and slogans of Coca-Cola are mentioned.
– Historical legal battles involving Coca-Cola are outlined.
Coming Together is a 2-minute ad created and distributed by the Coca-Cola Company and launched on the night of January 14, 2013, on several cable networks.
 | |
| Language | English |
|---|---|
| Running time | 2 minute |
| Release date(s) | January 14, 2013 |
| Country | United States, United Kingdom |