Skip to Content


« Back to Glossary Index

**History of ColaLife**:
– Simon Berry initiated the idea of using Coca-Cola’s distribution network for delivering oral rehydration salts in developing countries.
– The concept of Aidpod was introduced to fit in Coca-Cola crates.
– ColaLife campaign gained global supporters after media coverage.
– Co-founded by Simon Berry and Jane Berry in August 2009.
– Transitioned from a campaign to a trial phase in mid-2010.

**Development and Expansion**:
Coca-Cola’s participation in the Business Call To Action event reignited the idea.
– Social media platforms played a crucial role in garnering support.
– Established an ongoing relationship with The Coca-Cola Company.
– Received significant funding from Johnson & Johnson and the UK’s Department for International Development.
– Collaboration with local partners for trials in Zambia showed a significant increase in diarrhoea treatment rates.

**Strategic Shift and Growth**:
– Shifted strategy to bid for funding under sub-national programs.
– Scale-up work began in the 14 most nutritionally challenged districts in Zambia.
– Collaboration with local partners and funding from various sources facilitated expansion.
– Shoprite, Zambia’s largest supermarket chain, started stocking Kit Yamoyo.
– Accepted into the Ashoka Globalizer program for expanding social impact beyond Zambia.

**Impact and Achievements**:
– Substantial increase in diarrhoea treatment rates in Zambia.
– Reduced travel distance for caregivers to access medicine.
– Retailers in remote rural communities bought 26,000 diarrhoea treatment kits during the trial.
– Collaboration with local organizations and global partners contributed to success.
– Trial results published by the UK’s Department for International Development.

**Awards, Recognition, and Partnerships**:
– Received awards like UK Packaging Awards, Index Award, and GSK and Save the Children Healthcare Innovation Award.
– Recognized by DuPont Packaging Award and other prestigious institutions.
– Industry partnerships with Coca-Cola, GSK, Save the Children, and Boehringer Ingelheim.
– Participation in events and conferences like Designs of the Year Awards and FT/IFC Transformational Business Award.
– Recognized for innovation and impact in various publications and reports.

ColaLife (Wikipedia)

ColaLife is an independent non-profit organisation, which became a registered charity on 21 June 2011 (charity number 1142516). ColaLife's name comes from the following question: “Coca-Cola seems to get everywhere in developing countries, yet life-saving medicines don't. Why?”. ColaLife studied the techniques used by the producers of fast moving consumer goods (FMCGs) to get their products into the hands of people living in remote areas of Africa and applied the same techniques with the aim of improving access to diarrhoea treatment. From May 2008 until the end of 2013, ColaLife received advisory support from The Coca-Cola Company (TCCC) during the planning and implementation of a quasi-experimental design and distribution trial in Zambia to test ColaLife's approach.

ColaLife logo with strapline
TypeRegistered charity (1142516)
HeadquartersLondon, United Kingdom
Official language
Simon Berry

ColaLife works through partnerships with local organisations in each country to help them to adapt and adopt ColaLife's approach. The organisation is not affiliated to The Coca-Cola Company (TCCC) or any other organisation and its work with others does not imply an endorsement of any product or brand.

« Back to Glossary Index