– Overview:
– Hard soda is a new category in the craft beer segment.
– Not Your Fathers Root Beer by Small Town Brewery led to its popularity.
– Small Town Brewery partnered with Pabst Brewing Company to increase sales.
– Not Your Fathers Root Beer has 5.9% alcohol by volume.
– Other flavors like Hard Ginger Ale and Vanilla Cream Ale are being marketed.
– United States:
– Not Your Fathers Root Beer was the market leader in January 2016.
– Hard soda sales in the U.S. comprised over 1% of total beer sales by May 2016.
– Around 39 hard soda brands emerged in the U.S. by May 2016.
– Best Damn Root Beer by Anheuser-Busch was the second best-selling brand.
– Other brands include Henrys Hard Soda, Boston Beer Company’s products, Captain Morgan Spiked Root Beer, and Mad Jack Premium Hard Root Beer.
– Canada:
– Mill Street Brewery in Toronto produces a hard root beer.
– Crazy Uncle Hard Root Beer is a popular brand in Canada.
– Crazy Beard Apple Ale is a mixture of beer and cider.
– Hard root beer by Mill Street Brewery is only available in Ontario.
– Crazy Uncle Hard Root Beer is packaged in cans.
– Low and non-alcohol flavored beer:
– Multi Bintang in Indonesia produces Bintang Radler in grapefruit and lemon flavors.
– Grapefruit flavor was introduced in 2015, and lemon flavor in February 2016.
– Uses:
– Hard soda root beer products can be used in root beer floats.
Hard soda, also referred to as flavored beer, adult soda, fermented soda, mature soda and alcohol soda, is a type of alcoholic beverage and craft beer that is manufactured in the style of a soft drink. It has gained recent prominence in the United States after the success of the Not Your Father's Root Beer brand manufactured by Small Town Brewery. As of late May 2016, at least 39 hard soda brands exist in the United States.
